• (2l4) 430-3535
  • contact@michellelgreen.com
  • Fort Wayne, IN


Neighborly/Dwyer Group LLC

Jan 2020

Local Listings Manager

  • Developed the digital onboarding process for 16 service brands; implementing automation technology to receive location details and distribute data to various teams and vendors involved in onboarding new franchise locations.
  • Oversee the online listings maintenance of more than 3,000 franchise locations; ensuring data consistency for local SEO.

LQ Management LLC | Wyndham Hotels & Resorts

June 2018
-April 2019

eCommerce Site Producer

  • Temporarily re-hired to resume my previous duties under the new brand owner (Wyndham) and assist with the cut-over processes for the transition.

April 2015 - June 2017

eCommerce Site Producer

  • Managed digital assets and perform Individual and bulk publishing to the AEM platform.
  • Collaborate with different teams and vendors to launch new properties and produce landing pages for campaigns.

April 2013 - April 2015

Local Search Analyst

  • Managed the local search profiles for 800+ properties on Google Business, Yext, Yelp, and Bing.

Parsons Pest Management

Feb 2010 - April 2012

SEO Specialist

  • Planned and executed an SEO strategy that resulted in record ecommerce sales for the company.
  • Managed remote SEO content writers and 2 in-house employees

Internet Business Group (IBG)

July 2011 - Oct 2011

Production Engineer

  • Setup WordPress sites according to SEO industry best practices.
  • Authored SEO content and participated in link outreach with the goal of reputation management.


Aug 1995 - June 2001

Indiana University Fort Wayne

Bachelors in Business

Fort Wayne, IN

eCommerce Platforms

WordPress/WooCommerce 90%
Adobe Experience Manager (AEM) 70%
Shop!fy 85%
Magento 30%
Amazon Seller Central 75%
Walmart Seller Center 45%


  • Search Engine Optimization
  • Content Creation
  • Graphic Editng
  • Facebook Ads
  • Page Speed Optimization
  • Word, Excel, Powerpoint
  • Local Search Strategy
  • Google Analytics
  • Google Search Console
  • Merchant Center Feed
  • Google Adwords
  • Bulk File Imports
  • Elementor Page Builder


Related Activities & Projects

My experience reaches back nearly 20 years; back to when I built my first ecommerce website by adding Paypal buttons to a personal AOL Hometown page.  After landing a $500 sale, I was hooked and have been involved in online marketing, and learning new digital marketing skills, for fun and for profit, ever since.  My interest in ecommerce has lead me to become proficient with platforms such as WordPress, Shopify, and Amazon Seller Central.  Additionally, I have built and flipped multiple niche ecommerce stores over the last 4 years, which are still online and producing income for the current owners.  The following are some sites I have built.